schedule your Accelerated growth strategy Session

Customer acquisition strategy first, marketing execution second

Before you invest in any digital marketing — whether it’s social media, SEO, advertising, automation, content, or a website — you need to first understand how you will drive website traffic, convert leads, acquire customers, and maximize profits. You need to first determine how your online strategy will mirror and amplify your sales process.

Map your Customer Value Journey with Social Lite

If you want to drive qualified leads, convert buyers, and nurture raving fans and lifelong customers, you need to first map your Customer Value Journey, which is the same process we apply to every successful digital campaign at our agency.

In Social Lite’s 3-hour Accelerated Growth Strategy Session, your team will meet with one of our strategists (either in person or through video conferencing), where we will together map out your Customer Value Journey, which will guide the digital strategy for your business.

We will determine precisely how to drive leads and and grow revenue for your business by advancing your target buyers through the eight stages of the customer journey:

Aware -> Engage -> Subscribe -> Convert -> Excite -> Ascend -> Advocate -> Promote

Mapping your customer acquisition strategy is an essential first step if you want to achieve long term digital marketing success.

There are three main ingredients to the Accelerated Growth Workshop.

1) Customer Avatar Canvas - here we decipher who we are marketing to. This includes who they work for, their role in the purchase decision, what websites they go to, etc.

2) The Before and After Grid - this is where we define the transformation that your product or service will ignite in your potential customers. This worksheet defines the core messaging in every piece of copy, graphic, web page. We need to learn to speak in transformation.

3) The Customer Value Journey - this is our favourite part of the process because this is where we take our Customer Avatar and plan out the sequence in which they become your customer.

The key word here is SEQUENCE. Because in order to have a sales process that is PREDICTABLE, it has to be, it needs to be… SEQUENTIAL