--- title: Social Lite Blog | Digital Marketing | Design | Websites | Ivana Radojevic description: Ivana has been an integral part of the Social Lite team for over 3 years, with deep expertise in organizing, managing and driving digital marketing success. Ivana brings with her a laser-sharp focus on milestones, KPIs and precise project delivery. --- - Get In Touch - [**](mailTo:info@sociallite.ca) - [**](Tel:780.701.3455) - [****linkedin**](https://www.linkedin.com/company/3862866/) - [****facebook**](https://www.facebook.com/SocialLite.ca/) - [****twitter**](https://twitter.com/SocialLiteComm?lang=en) - [****instagram**](https://www.instagram.com/sociallite.ca/?hl=en) [![header-logo](https://go.merchantmastery.io/hs-fs/hubfs/Social%20Lite%20-%202019/images/header-logo.png?width=449&name=header-logo.png "header-logo")](https://go.merchantmastery.io/) [![blue-logo](https://go.merchantmastery.io/hs-fs/hubfs/Social%20Lite%20-%202019/images/blue-logo.png?width=457&name=blue-logo.png "blue-logo")](https://go.merchantmastery.io/) ![btn-img](https://go.merchantmastery.io/hs-fs/hubfs/Social%20Lite%20-%202019/images/btn-img.png?width=1000&name=btn-img.png "btn-img") GET THE ## PRICE GUIDE Your privacy is important to us, and we are committed to protecting your personal information. ![team-banner](https://go.merchantmastery.io/hs-fs/hubfs/Social%20Lite%20-%202019/images/team-banner.png?width=1938&name=team-banner.png "team-banner") # Blog Our blog is a place we come to share some pretty valuable and cutting edge stuff about digital marketing, content marketing, SEO, web design, advertising, ecommerce case studies, and more.  ![Ivana Radojevic](https://go.merchantmastery.io/hubfs/Ivana%20Headshot.jpeg) ## Ivana Radojevic Ivana has been an integral part of the Social Lite team for over 3 years, with deep expertise in organizing, managing and driving digital marketing success. Ivana brings with her a laser-sharp focus on milestones, KPIs and precise project delivery. Find me on: ## Recent Posts [![Instagram Shoppable Posts Womens Fashion Canada](https://go.merchantmastery.io/hubfs/Instagram%20Shoppable%20Posts%20Womens%20Fashion%20Canada.jpg) ](https://go.merchantmastery.io/blog/how-to-sell-on-instagram-the-right-way) ## [How to sell on Instagram... the right way](https://go.merchantmastery.io/blog/how-to-sell-on-instagram-the-right-way) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on September 24 2019 [![butt selfie chicken](https://go.merchantmastery.io/hubfs/butt%20selfie%20chicken.jpg) ](https://go.merchantmastery.io/blog/stop-posting-butt-selfies-why-your-digital-marketing-strategy-isnt-getting-you-sales) ## [Stop posting butt selfies: Why your digital marketing strategy isn’t getting you sales](https://go.merchantmastery.io/blog/stop-posting-butt-selfies-why-your-digital-marketing-strategy-isnt-getting-you-sales) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on June 17 2019 [![influencer-marketing-strategy-1](https://go.merchantmastery.io/hubfs/influencer-marketing-strategy-1.jpg) ](https://go.merchantmastery.io/blog/your-2019-influencer-marketing-strategy-simplified-finding-them-working-with-them-paying-them) ## [Your 2019 Influencer Marketing Strategy Simplified: Finding Them, Working with Them, Paying Them](https://go.merchantmastery.io/blog/your-2019-influencer-marketing-strategy-simplified-finding-them-working-with-them-paying-them) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on February 13 2019 [![Screen Shot 2018-11-20 at 1.57.46 PM](https://go.merchantmastery.io/hubfs/Screen%20Shot%202018-11-20%20at%201.57.46%20PM.png) ](https://go.merchantmastery.io/blog/10-instagram-accounts-with-colour-themes-youll-want-to-copy) ## [10 Instagram Accounts With Colour Themes You'll Want To Copy](https://go.merchantmastery.io/blog/10-instagram-accounts-with-colour-themes-youll-want-to-copy) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on June 6 2017 [![](https://go.merchantmastery.io/hubfs/Joy-Cho-Pinterest-Social-Lite-Communications.png) ](https://go.merchantmastery.io/blog/10-pinterest-accounts-with-exceptionally-curated-content) ## [10 Pinterest Accounts With Exceptionally Curated Content](https://go.merchantmastery.io/blog/10-pinterest-accounts-with-exceptionally-curated-content) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on January 30 2016 [![](https://go.merchantmastery.io/hubfs/LinkedIn-Pulse-Publishing-Apple-Social-Lite-Communications.jpg) ](https://go.merchantmastery.io/blog/get-to-know-linkedins-pulse-publishing-platform) ## [Get To Know LinkedIn's Pulse Publishing Platform](https://go.merchantmastery.io/blog/get-to-know-linkedins-pulse-publishing-platform) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on January 22 2016 [![](https://go.merchantmastery.io/hubfs/2016-Marketing-Trends-Social-Lite-Communications.jpg) ](https://go.merchantmastery.io/blog/where-you-should-be-investing-your-marketing-dollars-in-2016) ## [Where You Should Be Investing Your Marketing Dollars In 2016](https://go.merchantmastery.io/blog/where-you-should-be-investing-your-marketing-dollars-in-2016) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on January 8 2016 [![](https://go.merchantmastery.io/hubfs/Happy-New-Year-Social-Lite-Communications.gif) ](https://go.merchantmastery.io/blog/the-social-lite-new-years-eve-survival-guide) ## [The Social Lite New Year's Eve Survival Guide](https://go.merchantmastery.io/blog/the-social-lite-new-years-eve-survival-guide) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on December 30 2015 [![](https://go.merchantmastery.io/hubfs/Top-Social-Media-Moments-2015-Social-Lite-Communications.jpg) ](https://go.merchantmastery.io/blog/top-12-social-media-moments-of-2015) ## [Top 12 Social Media Moments Of 2015](https://go.merchantmastery.io/blog/top-12-social-media-moments-of-2015) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on December 23 2015 [![](https://go.merchantmastery.io/hubfs/Social_Lite_-_Photo_-_Blog_-_Imporatnce_of_original_content_IMG_7574.jpg) ](https://go.merchantmastery.io/blog/3-reasons-why-original-content-is-king) ## [3 Reasons Why Original Content Is King](https://go.merchantmastery.io/blog/3-reasons-why-original-content-is-king) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on November 5 2015 [![](https://go.merchantmastery.io/hubfs/edmonton_social_media_marketing-90.jpg) ](https://go.merchantmastery.io/blog/creativity-explained-creatively) ## [Creativity Explained, Creatively](https://go.merchantmastery.io/blog/creativity-explained-creatively) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on October 21 2015 [![](https://go.merchantmastery.io/hubfs/Facebook-Pixel-Conversion-Tracking-Marketing-Advertising-Custom-Audience-Social-Lite-Communications.jpg) ](https://go.merchantmastery.io/blog/facebook-pixels-are-the-greatest-tool-you-are-probably-not-using) ## [Facebook Pixels Are The Greatest Tool You're Probably Not Using](https://go.merchantmastery.io/blog/facebook-pixels-are-the-greatest-tool-you-are-probably-not-using) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on October 15 2015 [![](https://go.merchantmastery.io/hubfs/_MG_1187.jpg) ](https://go.merchantmastery.io/blog/4-new-instagram-facebook-features-you-should-know-about) ## [4 New Instagram & Facebook Features You Should Know About](https://go.merchantmastery.io/blog/4-new-instagram-facebook-features-you-should-know-about) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on September 23 2015 [![](https://go.merchantmastery.io/hubfs/Social-Lite-Communications-Derks-Menswear-Behind-The-Scenes-Fashion.jpg) ](https://go.merchantmastery.io/blog/the-hottest-trend-at-new-york-fashion-week-is-not-fashion) ## [The Hottest Trend At New York Fashion Week Isn't Fashion](https://go.merchantmastery.io/blog/the-hottest-trend-at-new-york-fashion-week-is-not-fashion) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on September 16 2015 [![](https://go.merchantmastery.io/hubfs/Instagram-Visual-Content-Photography-Marketing-Sheiku2.png.png) ](https://go.merchantmastery.io/blog/wake-up-call-your-visual-content-is-boring) ## [Wake-Up Call: Your Visual Content Is Boring ](https://go.merchantmastery.io/blog/wake-up-call-your-visual-content-is-boring) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on September 9 2015 [![](https://go.merchantmastery.io/hubfs/Marketing-Advertising-Project-Management.gif) ](https://go.merchantmastery.io/blog/the-dirty-truth-about-agency-life) ## [The Dirty Truth About Agency Life](https://go.merchantmastery.io/blog/the-dirty-truth-about-agency-life) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on September 3 2015 [![](https://go.merchantmastery.io/hubfs/Blog_Banners/Facebook-Advertising-Tips.jpg) ](https://go.merchantmastery.io/blog/to-boost-or-not-to-boost-4-tips-for-using-facebook-boosts-effectively/) ## [To Boost or Not to Boost? 4 Tips for Using Facebook Boosts Effectively](https://go.merchantmastery.io/blog/to-boost-or-not-to-boost-4-tips-for-using-facebook-boosts-effectively/) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on August 10 2015 [![](https://go.merchantmastery.io/hubfs/Blog_Banners/Social-Lite-Communications-Red-Seal-Series-Graphic-concept-3D-design-event-digital-social-print-marketing.jpg) ](https://go.merchantmastery.io/blog/derks-red-seal-series-concept-and-design/) ## [Derks - Red Seal Series - Concept and Design](https://go.merchantmastery.io/blog/derks-red-seal-series-concept-and-design/) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on March 23 2015 This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ## [Coming Soon To An Inbox Near You: The Merchant Mastery Newsletter](https://go.merchantmastery.io/blog/coming-soon-to-an-inbox-near-you-the-merchant-mastery-newsletter) by [Social Lite](https://go.merchantmastery.io/blog/author/social-lite) on December 2 2020 ## [Put Social Lite’s Proven Black Friday / Cyber Monday Sales and Marketing Playbook Into Action](https://go.merchantmastery.io/blog/black-friday-cyber-monday-ecommerce-strategy-2020) by [Social Lite](https://go.merchantmastery.io/blog/author/social-lite) on August 13 2020 ## [How Hellbent Crew used “Free Gift with Purchase” display banners on Privy to increase MoM sales by 1170%](https://go.merchantmastery.io/blog/privy-hellbent-case-study) by [Brandon Clark](https://go.merchantmastery.io/blog/author/brandon-clark) on April 2 2020 [Blog](https://go.merchantmastery.io/blog/topic/blog) ## [COVID-19: 6 Things eCommerce Merchants Can Do To Ride Out The Coronavirus Pandemic](https://go.merchantmastery.io/blog/covid-19-6-things-ecommerce-merchants-can-do-to-ride-out-the-pandemic) by [Social Lite](https://go.merchantmastery.io/blog/author/social-lite) on March 17 2020 [Blog](https://go.merchantmastery.io/blog/topic/blog) ## [Your Complete Black Friday / Cyber Monday Holiday Campaign Strategy Checklist](https://go.merchantmastery.io/blog/your-complete-black-friday-/-cyber-monday-holiday-campaign-strategy-checklist) by [Social Lite](https://go.merchantmastery.io/blog/author/social-lite) on November 7 2019 [Blog](https://go.merchantmastery.io/blog/topic/blog) ## [How to sell on Instagram... the right way](https://go.merchantmastery.io/blog/how-to-sell-on-instagram-the-right-way) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on September 24 2019 [Social Media Marketing](https://go.merchantmastery.io/blog/topic/social-media-marketing), [Creativity](https://go.merchantmastery.io/blog/topic/creativity), [social media](https://go.merchantmastery.io/blog/topic/social-media), [e commerce](https://go.merchantmastery.io/blog/topic/e-commerce) ## [Ecommerce — The who, what, and why your product business needs it.](https://go.merchantmastery.io/blog/ecommerce-the-who-what-and-why-your-business-needs-it) by [Ian Cooney](https://go.merchantmastery.io/blog/author/ian-cooney) on July 17 2019 ## CONTACT [#215 11150 Jasper Avenue Edmonton, AB T5K 0C7 780.701.3455](tel:780.701.3455) [info@sociallite.ca](mailTo:info@sociallite.ca) - [****linkedin**](https://www.linkedin.com/company/3862866/) - [****facebook**](https://www.facebook.com/SocialLite.ca/) - [****twitter**](https://twitter.com/SocialLiteComm?lang=en) - [****instagram**](https://www.instagram.com/sociallite.ca/?hl=en)   ## GET IN TOUCH Copyright © 2026 Social Lite Communications Inc. All Rights Reserved. ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Edmonton", "addressRegion" : "Alberta", "postalCode" : "T5J5G2", "streetAddress" : "10265 107 St NW Suite 103 " }, "alternateName" : "Social Lite Communications", "areaServed" : { "@type" : "GeoCircle", "geoMidpoint" : { "@type" : "GeoCoordinates", "latitude" : "53.547575", "longitude" : "-113.532969" }, "geoRadius" : "150 km" }, "description" : "We help businesses across Canada grow using the latest digital marketing tools and strategies. Our team will manage your entire campaign, from reaching your customers and developing leads lists, to converting real transactions. Digital is all we do", "email" : "info@sociallite.ca", "image" : "https://www.sociallite.ca/hubfs/Social%20Lite%20Communications%20Team%20-%202018.jpg", "logo" : "https://cdn2.hubspot.net/hubfs/594625/cropped-SL_icon_logo-blue-51-e1503080979792-1.png", "mainEntityOfPage" : { "@id" : "https://go.merchantmastery.io/blog/author/ivana-radojevic", "@type" : "WebPage", "description" : "Ivana has been an integral part of the Social Lite team for over 3 years, with deep expertise in organizing, managing and driving digital marketing success. Ivana brings with her a laser-sharp focus on milestones, KPIs and precise project delivery. " }, "name" : "Merchant Mastery", "sameAs" : [ "https://www.facebook.com/SocialLite.ca/", "https://twitter.com/SocialLiteComm?lang=en", "https://www.linkedin.com/company/social-lite-communications/", "https://www.instagram.com/sociallite.ca/?hl=en" ], "telephone" : "(780) 701-3455", "url" : "https://merchantmastery.io/" } ```