--- title: Social Lite Blog | Digital Marketing | Design | Websites | Simon Trafford description: Simon is an owner of Social Lite and comes with decades of experience in digital , writing, rapping and viral marketing. --- - Get In Touch - [**](mailTo:info@sociallite.ca) - [**](Tel:780.701.3455) - [****linkedin**](https://www.linkedin.com/company/3862866/) - [****facebook**](https://www.facebook.com/SocialLite.ca/) - [****twitter**](https://twitter.com/SocialLiteComm?lang=en) - [****instagram**](https://www.instagram.com/sociallite.ca/?hl=en) [![header-logo](https://go.merchantmastery.io/hs-fs/hubfs/Social%20Lite%20-%202019/images/header-logo.png?width=449&name=header-logo.png "header-logo")](https://go.merchantmastery.io/) [![blue-logo](https://go.merchantmastery.io/hs-fs/hubfs/Social%20Lite%20-%202019/images/blue-logo.png?width=457&name=blue-logo.png "blue-logo")](https://go.merchantmastery.io/) ![btn-img](https://go.merchantmastery.io/hs-fs/hubfs/Social%20Lite%20-%202019/images/btn-img.png?width=1000&name=btn-img.png "btn-img") GET THE ## PRICE GUIDE Your privacy is important to us, and we are committed to protecting your personal information. ![team-banner](https://go.merchantmastery.io/hs-fs/hubfs/Social%20Lite%20-%202019/images/team-banner.png?width=1938&name=team-banner.png "team-banner") # Blog Our blog is a place we come to share some pretty valuable and cutting edge stuff about digital marketing, content marketing, SEO, web design, advertising, ecommerce case studies, and more.  ![Simon Trafford](https://app.hubspot.com/settings/avatar/895cc45a16086a5a3f840dab8f664e41) ## Simon Trafford Simon is an owner of Social Lite and comes with decades of experience in digital , writing, rapping and viral marketing. Find me on: ## Recent Posts [![IMG_0741](https://go.merchantmastery.io/hubfs/IMG_0741.jpg) ](https://go.merchantmastery.io/blog/2019-digital-marketing-quiz) ## [The Ultimate 2019 Digital Marketing Quiz](https://go.merchantmastery.io/blog/2019-digital-marketing-quiz) by [Simon Trafford](https://go.merchantmastery.io/blog/author/simon-trafford) on March 19 2019 [![Screen Shot 2018-11-19 at 3.35.09 PM](https://go.merchantmastery.io/hubfs/Screen%20Shot%202018-11-19%20at%203.35.09%20PM.png) ](https://go.merchantmastery.io/blog/5-essential-google-analytic-reports) ## [Google Analytics 101: 5 Essential Google Analytic Reports](https://go.merchantmastery.io/blog/5-essential-google-analytic-reports) by [Simon Trafford](https://go.merchantmastery.io/blog/author/simon-trafford) on November 19 2018 [![Pixel-Dashboard-Ads-Manager-Advertising-Marketing-Facebook-Pexel-Social-Lite-Communications](https://go.merchantmastery.io/hubfs/Imported_Blog_Media/Pixel-Dashboard-Ads-Manager-Advertising-Marketing-Facebook-Pexel-Social-Lite-Communications.jpg) ](https://go.merchantmastery.io/blog/facebook-pixels-are-the-greatest-tool-youre-probably-not-using-0) ## [Facebook Pixels Are The Greatest Tool You're Probably Not Using](https://go.merchantmastery.io/blog/facebook-pixels-are-the-greatest-tool-youre-probably-not-using-0) by [Simon Trafford](https://go.merchantmastery.io/blog/author/simon-trafford) on June 4 2018 [![Marketing-Quiz-Header](https://go.merchantmastery.io/hubfs/Marketing-Quiz-Header.jpg) ](https://go.merchantmastery.io/blog/digital-marketing-quiz-2018) ## [[MARKETING QUIZ] Grade Your Digital Marketing in 20 Questions](https://go.merchantmastery.io/blog/digital-marketing-quiz-2018) by [Simon Trafford](https://go.merchantmastery.io/blog/author/simon-trafford) on January 8 2018 [![Facebook-Pixel-Conversion-Tracking-Marketing-Advertising-Custom-Audience-Social-Lite-Communications-1](https://go.merchantmastery.io/hubfs/Facebook-Pixel-Conversion-Tracking-Marketing-Advertising-Custom-Audience-Social-Lite-Communications-1.jpg) ](https://go.merchantmastery.io/blog/facebook-pixels-are-the-greatest-tool-youre-probably-not-using) ## [Facebook Pixels Are The Greatest Tool You're Probably Not Using](https://go.merchantmastery.io/blog/facebook-pixels-are-the-greatest-tool-youre-probably-not-using) by [Simon Trafford](https://go.merchantmastery.io/blog/author/simon-trafford) on March 7 2017 [![Social_Lite_-_Project_-_Presentation_001_-_C-1](https://go.merchantmastery.io/hubfs/Social_Lite_-_Project_-_Presentation_001_-_C-1.jpg) ](https://go.merchantmastery.io/blog/the-power-of-drip-campaigns-why-how-you-should-use-them-to-boost-sales) ## [The Power of Drip Campaigns: Why & How You Should Use Them To Boost Sales](https://go.merchantmastery.io/blog/the-power-of-drip-campaigns-why-how-you-should-use-them-to-boost-sales) by [Simon Trafford](https://go.merchantmastery.io/blog/author/simon-trafford) on February 5 2017 [![black-and-white-alcohol-bar-drinks-holidays-social-lite-communications](https://go.merchantmastery.io/hubfs/black-and-white-alcohol-bar-drinks-holidays-social-lite-communications.jpg) ](https://go.merchantmastery.io/blog/holiday-party-fail-your-facebook-event-banner-might-be-to-blame) ## [Holiday Party Fail? Your Facebook Event Banner Might Be To Blame](https://go.merchantmastery.io/blog/holiday-party-fail-your-facebook-event-banner-might-be-to-blame) by [Simon Trafford](https://go.merchantmastery.io/blog/author/simon-trafford) on December 25 2016 [![duplicate-content-1](https://go.merchantmastery.io/hubfs/duplicate-content-1.jpg) ](https://go.merchantmastery.io/blog/pssst-dont-tell-google) ## [Pssst...Don't Tell Google](https://go.merchantmastery.io/blog/pssst-dont-tell-google) by [Simon Trafford](https://go.merchantmastery.io/blog/author/simon-trafford) on December 3 2016 [![DIY-rose-water-mist-social-lite-communications-edmonton-marketing-agency-5-1024x683](https://go.merchantmastery.io/hubfs/Imported_Blog_Media/DIY-rose-water-mist-social-lite-communications-edmonton-marketing-agency-5-1024x683.jpg) ](https://go.merchantmastery.io/blog/content-creation-natural-beauty-blogpost) ## [Content Creation | Natural Beauty Blogpost](https://go.merchantmastery.io/blog/content-creation-natural-beauty-blogpost) by [Simon Trafford](https://go.merchantmastery.io/blog/author/simon-trafford) on November 25 2016 [![Cyber-Monday-Ecommerce-Online-Shopping-Retail-Holiday-Marketing-Social-Lite-Communications-1](https://go.merchantmastery.io/hubfs/Cyber-Monday-Ecommerce-Online-Shopping-Retail-Holiday-Marketing-Social-Lite-Communications-1.jpg) ](https://go.merchantmastery.io/blog/cyber-monday-madness-is-your-ecommerce-business-ready) ## [Cyber Monday Madness: Is Your Ecommerce Business Ready?](https://go.merchantmastery.io/blog/cyber-monday-madness-is-your-ecommerce-business-ready) by [Simon Trafford](https://go.merchantmastery.io/blog/author/simon-trafford) on November 5 2016 [![](https://go.merchantmastery.io/hubfs/Imported_Blog_Media/productivity_spectrum_social_lite_communications.jpg) ](https://go.merchantmastery.io/blog/12-tips-for-staying-on-top-of-heavy-workloads) ## [12 Tips For Staying On Top Of Heavy Workloads](https://go.merchantmastery.io/blog/12-tips-for-staying-on-top-of-heavy-workloads) by [Simon Trafford](https://go.merchantmastery.io/blog/author/simon-trafford) on October 15 2016 [![Marketing-Fashion-Content-Social-Media-Menswear-Fall-Fashion-Dapper-Modelling-Photography](https://go.merchantmastery.io/hubfs/Imported_Blog_Media/Marketing-Fashion-Content-Social-Media-Menswear-Fall-Fashion-Dapper-Modelling-Photography.jpg) ](https://go.merchantmastery.io/blog/behind-the-scenes-with-our-stylist) ## [Behind The Scenes With Our Stylist](https://go.merchantmastery.io/blog/behind-the-scenes-with-our-stylist) by [Simon Trafford](https://go.merchantmastery.io/blog/author/simon-trafford) on October 4 2016 This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ## [Coming Soon To An Inbox Near You: The Merchant Mastery Newsletter](https://go.merchantmastery.io/blog/coming-soon-to-an-inbox-near-you-the-merchant-mastery-newsletter) by [Social Lite](https://go.merchantmastery.io/blog/author/social-lite) on December 2 2020 ## [Put Social Lite’s Proven Black Friday / Cyber Monday Sales and Marketing Playbook Into Action](https://go.merchantmastery.io/blog/black-friday-cyber-monday-ecommerce-strategy-2020) by [Social Lite](https://go.merchantmastery.io/blog/author/social-lite) on August 13 2020 ## [How Hellbent Crew used “Free Gift with Purchase” display banners on Privy to increase MoM sales by 1170%](https://go.merchantmastery.io/blog/privy-hellbent-case-study) by [Brandon Clark](https://go.merchantmastery.io/blog/author/brandon-clark) on April 2 2020 [Blog](https://go.merchantmastery.io/blog/topic/blog) ## [COVID-19: 6 Things eCommerce Merchants Can Do To Ride Out The Coronavirus Pandemic](https://go.merchantmastery.io/blog/covid-19-6-things-ecommerce-merchants-can-do-to-ride-out-the-pandemic) by [Social Lite](https://go.merchantmastery.io/blog/author/social-lite) on March 17 2020 [Blog](https://go.merchantmastery.io/blog/topic/blog) ## [Your Complete Black Friday / Cyber Monday Holiday Campaign Strategy Checklist](https://go.merchantmastery.io/blog/your-complete-black-friday-/-cyber-monday-holiday-campaign-strategy-checklist) by [Social Lite](https://go.merchantmastery.io/blog/author/social-lite) on November 7 2019 [Blog](https://go.merchantmastery.io/blog/topic/blog) ## [How to sell on Instagram... the right way](https://go.merchantmastery.io/blog/how-to-sell-on-instagram-the-right-way) by [Ivana Radojevic](https://go.merchantmastery.io/blog/author/ivana-radojevic) on September 24 2019 [Social Media Marketing](https://go.merchantmastery.io/blog/topic/social-media-marketing), [Creativity](https://go.merchantmastery.io/blog/topic/creativity), [social media](https://go.merchantmastery.io/blog/topic/social-media), [e commerce](https://go.merchantmastery.io/blog/topic/e-commerce) ## [Ecommerce — The who, what, and why your product business needs it.](https://go.merchantmastery.io/blog/ecommerce-the-who-what-and-why-your-business-needs-it) by [Ian Cooney](https://go.merchantmastery.io/blog/author/ian-cooney) on July 17 2019 ## CONTACT [#215 11150 Jasper Avenue Edmonton, AB T5K 0C7 780.701.3455](tel:780.701.3455) [info@sociallite.ca](mailTo:info@sociallite.ca) - [****linkedin**](https://www.linkedin.com/company/3862866/) - [****facebook**](https://www.facebook.com/SocialLite.ca/) - [****twitter**](https://twitter.com/SocialLiteComm?lang=en) - [****instagram**](https://www.instagram.com/sociallite.ca/?hl=en)   ## GET IN TOUCH Copyright © 2026 Social Lite Communications Inc. All Rights Reserved. ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Edmonton", "addressRegion" : "Alberta", "postalCode" : "T5J5G2", "streetAddress" : "10265 107 St NW Suite 103 " }, "alternateName" : "Social Lite Communications", "areaServed" : { "@type" : "GeoCircle", "geoMidpoint" : { "@type" : "GeoCoordinates", "latitude" : "53.547575", "longitude" : "-113.532969" }, "geoRadius" : "150 km" }, "description" : "We help businesses across Canada grow using the latest digital marketing tools and strategies. Our team will manage your entire campaign, from reaching your customers and developing leads lists, to converting real transactions. 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