---
title: Web Design - Social Lite Communications
description: Web Design - Social Lite Communications
---
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[](https://www.sociallite.ca/)
# Web Design
###### AWARENESS | EVALUATION | CONVERSION
---
## Awareness
### First impressions are not only important in social settings…
In many cases, your website and its offerings are the first impressions that prospects have of your brand. According to a study by [GE Capital Retail Bank,](http://www.chainstoreage.com/article/study-81-research-online-making-big-purchases) 81% of consumers in North America will research, compare prices and read customer reviews before making a purchase.
Therefore, the look and feel of your site must be the most influential driver of first impressions.
### Consider these Statistics
- First impressions are 94% design related. Too often, great content is hidden and disregarded when embedded in poor design.
- 75% of users admit to making judgments about a company’s credibility based on the design of their website.
- Well crafted, attractive websites are perceived as professional and trustworthy.
*(*Information sourced from* Harvard 2013, *and* Standard Web Credibility Research)*
###### GOALS
- Increase Time on Site
- Increase Content Consumption
- Increase Website Traffic
- Move Deeper into the Funnel
###### METRICS
- Clicks (calls-to-action & internal links)
- Bounce Rate (visitors who navigate away from the site after viewing one page)
- Exit Rate/Exit Page
- Average Time on Site
- Average Page Views
- Site Search Rate/Terms
---
#### ** Q? IF GOOD WEB DESIGN IS ABOUT IMPROVING ON-SITE DECISION MAKING, MEETING CUSTOMER EXPECTATIONS AND REDUCING FRICTION POINTS, **
#### **HOW DO WE INCREASE ON-SITE DECISION MAKING?**
---
[ ](http://info.sociallite.ca/hs-fs/hubfs/Social_Lite__December2017%20Theme/Images/dan-presentation-heat-maps-and-tru-conversion.png)
Heat Mapping and Session Recordings
[ ](https://info.sociallite.ca/hubfs/Social_Lite__December2017%20Theme/Images/abes-door_macbook-1.png)
Advanced Google Analytics Analysis
---
#### **A: BY STRATEGICALLY ANALYZING QUANTITATIVE AND QUALITATIVE DATA: THE ”WHAT” AND ”WHY” OF ON-PAGE DECISION MAKING.**
---
### INTERESTED IN HOW PROSPECTS INTERACT WITH YOUR WEBSITE? LET US SHOW YOU!
[GET MY HEATMAP](https://go.merchantmastery.io/demo-web-design-june-27-2017/#)
## Evaluation
We’ve built numerous websites in various industries over the last few years, so we decided it was time to pool our knowledge and create an industry leading evaluation hierarchy. When these evaluation tools are sequenced in a particular order, there’s a psychological shift in the mind of the visitor, increasing the likelihood that prospects become customers.
*We aim to achieve credibility, trust, a personal relationship and clarity of understanding.*
Psychologists, sociologists and marketers call this powerful dynamic “social proof.”
## Website Evaluation Tools
- Testimonials
- Ratings & Reviews
- Live Chat
- Badges Demonstrating Media Recognition
- Subscriber Counts
- Media Logos
- Online Community
- Social Connections
[](https://info.sociallite.ca/hubfs/Social_Lite__December2017%20Theme/Images/PSG-testimonials-1.png)
[](https://info.sociallite.ca/hubfs/Social_Lite__December2017%20Theme/Images/FWS-testimonials-1.png)
[](https://info.sociallite.ca/hubfs/Social_Lite__December2017%20Theme/Images/PSG-testimonials-1-1.png)
---
**IN HIS BOOK, “PSYCHOLOGY OF INFLUENCE,” [ROBERT CIALDINI](http://www.influenceatwork.com/) DESCRIBES SOCIAL PROOF AS: **
**“*the tendency to see an action as more appropriate when others are doing it*.” **
**CIALDINI CLAIMS SOCIAL PROOF IS MORE POWERFUL WHEN WE’RE UNCERTAIN.**
---
###### GOALS
- Email List Growth
- Low Dollar Sales
- Lead Generation
###### METRICS
- Landing Page Conversion Rate
- Lead Magnet Conversion Rate
- Tripwire Sales Page
- Newsletter Signup Rate
- Marketing Qualified Leads
- Sales Qualified Leads
### DOES GOOGLE LIKE OR EVEN KNOW WHO YOU ARE? LET US CHECK AND MAKE SURE.
[GOOGLE ME!](https://go.merchantmastery.io/demo-web-design-june-27-2017/#)
## CONVERSION
Once you’ve attracted visitors and have them returning, the trick is now to convert. Savvy web design companies (like *Social Lite Communications*) know the power of landing pages and realize that putting together an A+ page can be tricky; however, with their design skills your conversions will increase.
## Facts on Website Conversion
- [You have 0-8 seconds](http://www.interactivemarketinginc.com/landing-pages.html) to capture a lead with a compelling headline and landing page. After 8 seconds, the majority of visitors leave.
- Approximately [96% of visitors](http://blog.hubspot.com/blog/tabid/6307/bid/31097/12-Critical-Elements-Every-Homepage-Must-Have-Infographic.aspx) that come to your website are not ready to buy.
- The [more landing pages](http://blog.hubspot.com/blog/tabid/6307/bid/15424/The-Key-to-More-Leads-Create-More-Targeted-Conversion-Opportunities-Data.aspx) you have, the more leads you are likely to get.
- Product videos can [increase purchases of the product by 144%](http://www.internetretailer.com/2011/03/07/product-videos-raise-purchase-likelihood-stacks-and-stacks).
- A 1-second delay in your site speed can result in a [7% reduction in conversions](https://blog.kissmetrics.com/loading-time/?wide=1).
- A/B testing is becoming the preferred method [that has brought a lot of the companies the most success](http://econsultancy.com/us/reports/conversion-rate-optimization-report).
Google A/B Testing
---
**Bottom of the funnel marketing needs to happen quickly. **
Because customers often go with the provider that most quickly responds to their needs and questions, automation is becoming increasingly important within the overall [marketing technology stack.](https://content.snapapp.com/h/i/238680496-what-is-a-marketing-technology-stack)
---
 
###### GOALS
- Direct Sales
- Decrease Abandonment
- Directly Impact KPIs/Business Goals
###### METRICS
- Purchase Rate
- RPV (Revenue per visit)
- AOV (Average order value)
- EPC (Earning per click)
- Average Order Size
- Abandonment Rate
### OPTIMIZATION MUST HAVES (AND THINGS THAT ARE NICE TOO)
[SHOW ME THE TOOLS!](https://go.merchantmastery.io/demo-web-design-june-27-2017/#)
[mailto:scott@sociallite.ca](mailto:scott@sociallite.ca)
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Copyright © 2018 Social Lite Communications Inc. All Rights Reserved.
X
[ ](https://go.merchantmastery.io/sociallite-pricing-form/?hsLang=en)
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