Learn Digital Marketing
From Experts

Amplify results together
Digital marketing succeeds the most when everyone on the team is on board. When a company develops a culture of content, and everyone contributes, there’s no limit to your potential.
Because this strategy is so important to your digital marketing success, it’s critical that your team adopts best practices early on, and integrates content into their weekly responsibilities.

Learn digital marketing from experts
We can train your team to be outstanding digital marketers by building a full-scale customer acquisition campaign during our 12-month training program. Together we will build your campaign using the same strategies and processes that our team of experts at Social Lite use with our clients.

Every month during this program, you will meet with an instructor from Social Lite, someone who has built dozens of successful digital marketing campaigns with our clients. Month by month, and piece by piece, your team will build a full-scale digital marketing campaign that integrates SEO, social media, content, and email strategies to drive customers and revenue.

See the curriculum and pricing.

Where does training take place?
If you are in Edmonton, Alberta, Canada, we can meet at Social Lite every month for the training sessions. If you are anywhere else in North America, we will meet through video conferencing.

Canada-Alberta Job Grant
If you’re in Canada, you may qualify to be reimbursed for up to 66% of the monthly cost through one of Canada’s job grant programs.
Read more.

Testimonials

Customer acquisition strategy first, marketing execution second
Where is the best place to focus your digital marketing dollars. It it SEO? Social media? AdWords? Before you invest in digital marketing, you need to first map how you will drive website traffic, convert leads, acquire customers, and maximize profits. Before you execute any marketing, first map your Customer Value Journey. Read more about Social Lite’s Customer Value Journey methodology.

Map your Customer Value Journey with Social Lite

The Customer Value Journey drives the strategy for every digital marketing campaign we launch here at Social Lite. Before we do any online marketing for a company, we need to first identify your sales stages and understand how you get and retain customers. Once we understand your sales process, we need to plan how we will provide your customer with immense value at every interaction they have with your company — from when they first find and research you, all the way until they first buy from you, and later when they become your lifelong customer and advocate.

Mapping your customer acquisition strategy is a productive first step if you want to achieve long term digital marketing success.

The Growth Strategy Workshop is focused on mapping out an online campaign that markets one of your core offerings to one target buyer persona.

In this 3-hour workshop, your team will meet with one of our strategists (either in person or through video conferencing) to physically map out how to advance your target customer through the eight stages of the customer journey:

Aware -> Engage -> Subscribe -> Convert -> Excite -> Ascend -> Advocate -> Promote

Three main ingredients to the workshop.

1. Customer Avatar Canvas - here we decipher who we are marketing to. This includes who they work for, their role in the purchase decision, what websites they go to, etc.

2. The Before and After Grid - this is where we define the transformation that your product or service will ignite in your potential customers. This worksheet defines the core messaging in every piece of copy, graphic, web page. We need to learn to speak in transformation.

3. The Customer Value Journey. This is our favourite part of the process because this is where we take our Customer Avatar and plan out the sequence in which they become your customer.

The key word here is SEQUENCE. Because in order to have a sales process that is PREDICTABLE, it has to be, it needs to be… SEQUENTIAL.

[Book a Customer Value Journey Workshop with Social Lite.]

Or read more about the Customer Value Journey.

Sharpen your skills
Education is vital to everything we do here at Social Lite. It is our mission to be leaders in education. To achieve this mission we host leading sales and marketing events for business leaders and owners from Edmonton and beyond.

Join us at one of our upcoming education-focused events, workshops, or speaking engagements where we are committed to revealing the best strategies that have worked for us, our clients, and our industry peers.

See all upcoming events and workshops.