logoMerchantMastery-Downsell-Reskin-Update (1)

2-PART BUNDLED COURSE

SHOPIFY STARTER KIT

EVERYTHING YOU NEED TO BUILD YOUR SHOPIFY STORE AND STRATEGY IN 10 DAYS

GET STARTED TODAY FOR JUST $95

Total Value: $995 Save 90%

2-PART BUNDLED COURSE

SHOPIFY STARTER KIT

EVERYTHING YOU NEED TO BUILD YOUR SHOPIFY STORE AND STRATEGY IN 10 DAYS

GET STARTED TODAY FOR JUST $95

Total Value: $995 Save 90%

This two-part bundled course will provide you with step-by-step instructions to
build both a high-performing Shopify store and a scalable strategy to start
selling your products online.

WHAT OUR MERCHANTS ARE SAYING

testi1MerchantMastery-Downsell-Reskin-Update Mary                                      mm-build-your-store-and-strategy-8

                                                                           Thanks to Ivana and Simon, I now have a new Shopify website. I would never have had the courage to set up the site without your course. The course gave me the confidence to persevere and set up my site.

testi2MerchantMastery-Downsell-Reskin-Update  Angel                                      mm-build-your-store-and-strategy-8


Thanks to Build Your Shopify Store in 10 Days, I was able to not only increase traffic to my store, but also make a really nice looking Shopify store. This class has a lot of great topics to learn from basic SEO, product descriptions, to email marketing and lots more. But what I really enjoyed the most, they took their time to build a website from scratch alongside you, and they will answer your questions right away. I will definitely recommend this class!

testi3MerchantMastery-Downsell-Reskin-UpdateSina                                         mm-build-your-store-and-strategy-8


I've built websites before that took 6 months. I can't believe I have a fully functional, operating website in one month that's ready to go. It's not perfect, I still need to make a few tweaks, but honestly, I would not be mad if somebody visited this website right now and bought products. I'm really, really happy with it.

Whether you are an online store owner selling consumer goods, or an in-house eCommerce marketing professional, it’s incredibly easy to spread yourself thin trying to drive sales on too many sales channels or trying to get ahead with the next hot app or tactic of the day.

Moreover, it could be daunting believing you need to master every eCommerce strategy out there.

There are infinite ways eCommerce stores become successful, and what works for one business may not work for another - such as influencer marketing, paid YouTube, affiliate marketing, organic TikTok lives, and the list goes on...

What’s more important is that you...

bulletMerchantMastery-Downsell-Reskin-Update (1) Get some results.

bulletMerchantMastery-Downsell-Reskin-Update (1) Master the fundamentals first

...then expand your efforts, methodically guided by controlled KPIs (key performance indicators).

With this course, we kept out all the distractions and stripped it down to the precise ingredients needed to launch your Shopify store and build your initial strategy, stuff that would take years to master through trial and error without proper guidance. 

icon1MerchantMastery-Downsell-Reskin-Update (1)

PROVEN STORE FRAMEWORK
Build a top-performing Shopify store with no coding experience required.

lineMerchantMastery-Downsell-Reskin-Update
icon2MerchantMastery-Downsell-Reskin-Update (1)

SCALABLE STRATEGY
Implement a proven strategy to attract the right kind of shoppers to your store, convert first-time customers, grow customer lifetime value, and grow profitability over time.

lineMerchantMastery-Downsell-Reskin-Update
icon3MerchantMastery-Downsell-Reskin-Update (1)

Step-By-Step Instructions
Take out the guesswork and follow along with step-by-step instructions from both instructors.

IS THIS COURSE BUNDLE FOR YOU?

crossiconMerchantMastery-Downsell-Reskin-Update  You sell information products online

crossiconMerchantMastery-Downsell-Reskin-Update You are NOT willing to put in the work

checkMerchantMastery-Downsell-Reskin-Update (1) You want to sell consumer goods online

checkMerchantMastery-Downsell-Reskin-Update (1)  You have an eCommerce store built on a platform other than Shopify

checkMerchantMastery-Downsell-Reskin-Update (1)  You have product-market fit - the extent to which your products satisfy strong market demand

 

MEET YOUR INSTRUCTORS

person1MerchantMastery-Downsell-Reskin-Update (1)

SET UP A HIGH-PERFORMING SHOPIFY STORE IN 10 DAYS WITH

Simon

Trafford

Simon Trafford is the co-owner of Social Lite, a Shopify Partner sales and marketing agency, and co-founder of Merchant Mastery, an education platform for eCommerce merchants.

Simon’s success with his clients and students hinges on three disciplines: email/SMS marketing, CRO/offer strategy, and paid media buying. Simon manages over $6 million in yearly ad spend and in 2021, generated over $50 million in revenue for his clients.

SUSTAINABLE, SCALABLE, STRATEGY WITH

Scott

Cunningham

Scott is the founder of Social Lite, and the co-founder of Merchant Mastery, a training and coaching company for Shopify store owners. Scott and his team have helped hundreds of Shopify merchants around the globe scale their revenue with ads, email marketing, and offer strategies along the customer journey.

Scott has taught eCommerce strategies on industry-leading stages, podcasts, and webinars, including Shopify Compass, Privy Masterclass, Klaviyo Bootcamp, DigitalMarketer.com, and Digital Agency Expo in NYC.

person2MerchantMastery-Downsell-Reskin-Update (1)

WHAT YOU CAN EXPECT INSIDE:

Shopify Store Setup

By the end of part 1, you'll have an online Shopify store that's live with the full ability to sell your products online.

Session 0 1:

Customer Avatar, set up development store, select theme, dashboard orientation, choose theme settings, build out homepage, populate homepage content, link social profiles.

Session  02:

Create one product page, adding / updating products, creating a collection, preparing standard pages (info / about / contact), create refund, privacy, terms of service, and shipping policies, basic Search Engine Optimization (SEO).

Session  03:

Basic website navigation, remove "Powered by Shopify", App Store walk-through and set up of powerful marketing apps, shipping profile, payment gateway, tax collection.

Session  04:

Google Analytics and Search Console, Facebook pixel, launch your website on your custom domain, test a transaction, how to refund a transaction.

Sustainable, Scalable, Strategy

By the end of part 2, you will have mastered your eCommerce strategy, positioning, and offer – the secret to attracting and retaining more perfect customers.

Session 01: Setting the Stage for Success

In this module, we are going to look at the key ingredients of a Sustainable, Scalable, Shopify store.

There are a million and one ways to get distracted in the eCommerce space (new apps, tips, tactics, platforms, etc), and we are goign to simplify your focus to the 8 stages of your customer journey.

Lesson Breakdown

  • Our main purpose and objective
  • Merchant Mastery Elite overview
  • Turning visitors into leads.
  • Introducing the Customer Value Journey 
  • The sustainable, scalable store
Session 02: Your Customer's Transformation

In module 2, we start filling out some foundational documents to set the stage for your marketing strategy. 

One of the most important things we identify in this module is your ideal customer avatar. This is the kind of buy that you want shopping at your store. 

Lesson Breakdown

  • Knowing your value proposition

  • The Customer Avatar Canvas
Session 03: Your Customer's Journey

In module 3 we create your online store sales and marketing roadmap that is going to serve as your campaign strategy. This is going to be a tool that we use for the remainder of the program. 

Lesson Breakdown

  • The Customer Value Journey revisited
  • The Customer Avatar Canvas
Session 04: Priorities and Performance

In module 4 we are going to show you how to prioritize all the tactics along the Customer Value Journey based on what has the biggest impact on your results. 

We will also look at how to track Key Performance Indicators (KPIs) at every stage of the Customer Value Journey using the Growth Scorecard, which will become a tool that you update weekly to track performance and identify roadblocks. 

Lesson Breakdown

  • Where we are at
  • Where we are going
  • The Growth Scorecard
  • The Growth Lever Canvas

2-PART BUNDLED COURSE

GET STARTED TODAY FOR JUST $95

Total Value: $995 Save 90%

2-PART BUNDLED COURSE

GET STARTED TODAY FOR JUST $95

Total Value: $995 Save 90%

FAQS

WHAT DO I GET?

You will receive access to the 8 pre-recorded videos with over 10 hours of content. 4 videos on building your Shopify store and 4 videos on developing your scalable strategy.

ARE THE COURSES LIVE?

This is not a live one-on-one course. You'll receive video tutorials via the Merchant Mastery portal. In the first 4 videos, the instructor will perform a Shopify build on a demo store. In the last 4 videos you will develop your store's strategy.

DO I NEED TO USE SHOPIFY?

WHAT IF I ALREADY HAVE A STORE?

While the course can be applied to website's not on Shopify. The instructors will only be referencing a Shopify demo store and compatible applications. 

If you already have an established Shopify store that is making sales we recommend booking a strategy call with one of our growth experts to see which course is best suited for your needs.

DO I NEED TO PURCHASE A SHOPIFY THEME?

You will need to purchase a theme, unless you choose one of the free themes. The average cost of a theme is a one-time payment of $180 USD. Following your 14-day free Shopify trial, you will need to purchase a monthly package, which ranges from $29 - $79 USD.

WILL I BE ABLE TO ASK THE INSTRUCTORS QUESTIONS?

You will be able to ask questions in our private Merchant Mastery Facebook group where instructors and other merchants will answer.

WHO IS THIS COURSE NOT FOR?

If you already have an established Shopify store that is making sales we recommend booking a strategy call with one of our growth experts to see which course is best suited for your needs.

We're tight with all the right people.

Logos (1) (2)
FooterlogoMerchantMastery-Downsell-Reskin-Update

©Copyright 2023 Social Lite Communications Inc. All rights reserved. Email: info@merchantmastery.io Phone: 780-701-3455. Address: 215, 11150 Jasper Avenue Edmonton, AB Canada T5K 0C7. This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.