Attention Shopify Store Owners: Don’t Waste Time and Money On Another Sales Channel Until You Hear This…
Attention Shopify Store Owners: Don’t Waste Time and Money On Another Sales Channel Until You Hear This…
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Free training for Shopify store owners
The #1 Key For Consistent Shopify Store Sales
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What is the biggest misconception I hear from Shopify store
owners who are struggling to Break through their sales ceiling?
They think Facebook is the problem.
So they try TikTok … and that doesn’t work.
Then they try Google … and that doesn’t work.
So, they try Pinterest… and that doesn’t work.
And after spending all that money and time, they’re no further ahead.
Because the reason your sales are stuck has nothing to do with the number of sales channels you have.
It’s your sales pitch.
And If I could give you one piece of advice from the years we’ve been doing this at Merchant Mastery…
...don’t spend one more dollar or another ounce of energy on advertising until you master your sales pitch.
Your sales pitch is one of the most important things - if not THE most important
thing - you need to master for your e-commerce store if you want to grow
profitably in the long run.
That’s a big promise, I know. But it’s true.
The solution I’m about to share with you consistently gets results. We’ve used it to
generate over $150 million dollars for Shopify stores in the past year alone.
My name is Scott Cunningham, co-founder and CEO of Merchant Mastery, and
over the last 10 years, my colleagues and I have helped hundreds of Shopify stores
grow their sales exponentially.
Marsha
“It was incredible, it makes me feel like a superhuman!”
Josh
“Last month did nearly 50K and my best month previously was 25K.”
Lauri
"Our revenue is triple what we did last month, if not more"
We’ve been able to do that by first and foremost focusing on this one important
thing: your sales pitch.
By “sales pitch,” I mean the way you’re presenting your products to your customers
online - and I mean EVERY channel where you present your products. This includes
your website, emails, and of course ads.
Now, you might be thinking,
“Scott, I already have a good sales pitch.”
Okay, I hear you.
…because the sales pitch that gets you to your first $10,000 month is not what's going to get you to your first $100,000 month…
…and the pitch that gets you to $100,000 per month will not be the same pitch that gets you to $1 million per month.
When your sales reach a plateau, it almost always means you need to refresh your sales pitch.
You need a formula that will:
-
Indisputably improve your product positioning and
-
Give you a framework that will allow you to rinse and repeat the process as store grows.
No matter what stage of growth you’re at, it’s important that you have a system you
can use to test and improve how you position your products to your market.
When you do this correctly, I guarantee it will have a MASSIVE impact on your
business.
In the free training video above, we’re going to walk through our proven
5-part formula that will allow you to test, validate, and improve your sales pitch, ultimately supercharging your long term sales growth.
The video contains all kinds of pitch examples that have achieved amazing results for Shopify store owners, so I strongly encourage you to watch it.
The video contains all kinds of pitch examples that have
achieved amazing results for Shopify store owners, so I
strongly encourage you to watch it.
Here’s the short version:
The first objective of your sales pitch is NOT to win a sale, but to win
your customer’s attention. We do this through the first ingredient in our formula - the hook.
A good hook will agitate your customer and stop them in their tracks by speaking directly to their pain points and aspirations. It’s not about you or your product, but all the little nuances that only they would know about.
Once you win their attention, your customer is rattled and they are going to go into full detective mode.
Specifically, they will interrogate you with four lines of questioning. (These are the other four steps in our 5 step formula, btw.)
Question 1
“OK, you got my attention with the hook. But how does this work? How can this product improve my life?”
We address this with Function Attributes. These are the features and benefits of your products that make your customer’s life better.
Question 2
“Who is selling this and do I like them?”
We address this question with what we call Brand Attributes. With brand attributes, we want your customer to see themselves in your narrative. We want them to align with your values, believe in your mission, and support your cause.
This is ultimately about building instant likeability and relatability.
Question 3
“Is this legit?”
We address this question with Influence Attributes. Influencer attributesare third party endorsements - like customer testimonials and reviews, user generated content, celebrity endorsements, influencer endorsements, industry endorsements and social proof, publications you were featured in, awards you received, certifications, and your social following.
Question 4
“Does the value outweigh the price?”
With our 5-ingredient formula, we are stacking so much perceived value to make this a no-brainer purchase. But we don’t want to leave it to chance. To really tip the scales in your favour, we want to include offers.
I don’t only mean discounts. It could offers like gift-with-purchase bundles, cross-sells, up-sells, and threshold rewards. Or offers that lower risk, like money back guarantees, warranties, and your exchange policies. Or it could simply be things like scarcity, urgency, or pricing justification.
That’s the 5-part formula: a captivating hook, plus answering all your customer’s questions right up front with the 4 value attributes.
That’s what turns a difficult decision into a no-brainer for your customer.
Here’s how I remember it: TBIF. Thank. Buddha. It's. Friday. Or…
The beauty of this formula is that it works EVERYWHERE.
All the top e-commerce brands are using these exact ingredients whether they
realize it or not.
Again, if you want to see some examples of this in practice, watch the free video
above, and you’ll see exactly how it works.
You’re not going to make the perfect pitch on your first attempt. The process
involves brainstorming and testing until you find your winner – that pitch that
makes it so your customer would feel silly for saying “no”.
In e-commerce, if you want to be successful, you MUST get in the habit of
assembling and testing different versions of your sales pitch on all your sales
channels - your website, emails, and ads. If you learn to do this well, I am confident
you’ll see results – faster than you ever thought possible.
So, how do you implement this
pitch formula across all your channels
to see exponential growth?
There are three ways you can tackle this:
ONE: You can do it yourself.
It’s a trial and error process, and most people make expensive failures along the
way. This is tough because you also need to juggle all the other components of
your business and life.
TWO: You could hire an agency.
This is an expensive experiment which could sink your business if you’re not ready.
I’ve seen it happen. I strongly recommend you don’t consider this until you’re
generating at least $50K to $80K per month in sales.
THREE: Get yourself a mentor.
I’m a HUGE fan of mentorship. You can get results much quicker using a proven
framework guided by the voice of deep experience.
That is truly what we believe in at Merchant Mastery – mentorship at all levels.
We personally invest in multiple mentorship programs and systems for ourselves
each year to level up on specific skills. We cannot get better in a vacuum and we
NEED to rely on other experts to continue to improve.
You can probably tell that I could talk about this for hours. I’m really passionate
about what I do, and I know you are too. I truly want to help you preserve that
passion and energy.
If you’ve watched the video, and everything I’ve said makes
sense to you, then here’s what I invite you to do next:
Book a free, no-obligation consultation with Merchant Mastery, and let’s find out
together whether our mentorship could help you breakthrough your sales ceiling.
Mentorship isn’t for everyone, and that’s okay. Let’s talk about that on the call. My sincere wish is that everyone implements this sales pitch formula and gets results, and you can do that with the tools we gave you today.
Here’s the thing: you might be on the cusp of a big breakthrough right now, and you’re just missing one thing.
With a little guidance, you can not only save months and years of trial and error, but you can also smash through that income ceiling and grow your store to the next level (and beyond).
If that’s you, I'd love to discuss how we can mentor you through this process.
Dialling in your sales pitch is just the beginning. Once we have found your winning sales pitch, we're going to help you use it to optimize your website, master email marketing, and turn paid advertising into profitable returns.
If that sounds like something you want to invest in, then I
encourage you to click the link below to book your free
no-obligation call with our team right now.
On this call, we’ll have a look at your store and give you some quick pointers, get some of your questions answered, and ultimately see if we’d be a good fit to work together. If so, we’ll get right to work helping you level up your Shopify store right away.
All that’s at risk is one hour of your time. One hour that could potentially set your Shopify Store up and get you on the way to doubling, even tripling your sales in a short period of time.
If that’s the direction you want to take your Shopify store, then I encourage you to book your free no-obligation strategy call right now.
Follow the link below, and we’ll get in touch
with you right away.
We look forward to a session where we can talk shop and start accelerating your path to success.
There’s no downside here.
The worst outcome is that you’ll walk away with a fresh perspective on ecommerce and how to grow your Shopify Store.
And the best?
You’ll discover the secrets of sustainably multiplying your sales faster than you ever thought possible.
Imagine what that would do for your income.
Imagine what that would do for your life.
We look forward to meeting you. Click on the link below, and we’ll see you on the other side!
Sincerely,
Scott Cunningham
CEO & Co-Founder, Merchant Mastery
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Game Changer Merchant Mastery coaches are equipped with in-depth knowledge across multiple areas, such as copy structure, ads, creating highly converting Shopify websites, driving traffic, and other vital aspects. Their expertise enables them to guide and mold you into the most suitable resources that align with your individual style and angles. I truly cannot imagine how I would have overcome these challenges without their comprehensive assistance and unwavering support. Prior to discovering Merchant Mastery, I tried various other avenues, but none were able to bring everything together successfully. While it does require significant effort, they have the ability to lead you on the path of hard work that truly makes a difference and moves the needle.
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